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McLaren Racing's Partnership with Smartsheet for their DEI Program

Updated: Jan 31, 2023

McLaren Racing, a world-renowned motorsports and technology company, has announced its partnership with Smartsheet, a leading work execution platform. The collaboration aims to develop a new Diversity, Equity, and Inclusion (DEI) program that will help McLaren Racing create a more inclusive and diverse workplace.


In recent years, the motorsports industry has faced criticism for its lack of diversity and inclusivity, particularly in leadership positions. Recognizing the need for change, McLaren Racing has decided to take action and implement a comprehensive DEI program to promote diversity and create a more equitable workplace.

To achieve this, McLaren Racing has joined forces with Smartsheet, which will provide a robust work execution platform to help the company track and monitor its DEI initiatives. The platform will enable McLaren Racing to measure the impact of its efforts, monitor progress, and track key performance indicators.


Zak Brown, CEO, McLaren Racing, said:

“We’re delighted to partner with Smartsheet, a brand who shares our ambitions in striving for excellence built on a foundation of teamwork and integrity. Technology is vital to everything we do, and Smartsheet’s technology will help us drive our digital programmes to a new level and enable us to implement systems that will positively impact our racing operations. We look forward to seeing the Smartsheet brand represented on our McLaren F1 cars this weekend and in the future on the global stage of Formula 1.”

The new DEI program will focus on several key areas, including hiring and recruitment, employee engagement, and professional development. The program will also include a series of employee training sessions, workshops, and events aimed at promoting diversity and inclusion in the workplace.

Smartsheet’s platform will play a critical role in the success of McLaren Racing’s DEI program. The platform’s collaboration features will allow teams across the company to work together effectively and efficiently. This will enable McLaren Racing to streamline its DEI initiatives and ensure that all employees are aligned and working towards the same goal. In addition, Smartsheet’s platform will provide transparency and accountability to McLaren Racing’s DEI program. The platform will enable the company to track its progress and measure its impact, ensuring that the program remains on track and delivering results.

McLaren Racing’s partnership with Smartsheet represents a significant step forward in the company’s commitment to promoting diversity and inclusivity in the workplace. The new DEI program will help the company create a more equitable and inclusive workplace, while also helping to drive innovation and growth.

In conclusion, McLaren Racing’s partnership with Smartsheet is a powerful example of how technology can help companies achieve their DEI goals. By leveraging Smartsheet’s platform, McLaren Racing will be able to create a more diverse and inclusive workplace that promotes equality and supports all employees.



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